1946
Michiaki Takaki established a beauty material wholesale company "DARIYA Shokai."
During the postwar era, when resources were scarce, DRIYA saw long lines of hairdressers every morning seeking cold wave solution (perm solution) at his store. At that time, DARIYA contributed to the expansion of the postwar perm boom by lending "electric perm" equipment, which was highly valued, under a "Lend without charge and without demanding repayment" system to beauty salon owners.
1967
"DARIYA Shokai" was reorganized into "DARIYA Co., Ltd."
From the post-war period (1945-) through the high economic growth era to the Heisei period (1989-2019), Dariya held key positions in many industry organizations and devoted efforts to industry development based on "mutual prosperity" such as curbing price competition. DARIYA generously shared and disclosed its proprietary expertise, including its training program system, and supported the growth of other companies.
DARIYA held a competition where young hairdressers competed with their skills.
The contest was held to support industry development through human resource cultivation. Initially held at the head office, it quickly gained popularity among up-and-coming stylists as "Daricon" and expanded rapidly. Over the years, it has expanded in scale and become established as a beauty event, "Asia Beauty Congress (ABC)."
1976
DARIYA Beauty Center opened at the new head office building.
DARIYA Beauty Center has now scaled up both in quality and quantity to become "B-ZONE," a professional shop trusted by the beauty industry. In addition to developing directly managed stores throughout western Japan, we unconditionally accepted requests from other companies in the same industry wanting to open stores in the same format. As a result, "B-ZONE" established nationwide, becoming a popular spot for young hairdressers and beauty students.
1991
DARIART Corporation was established.
DARIART Co., Ltd. was established as a company that supports new beauty salon openings. It provides total support from funding planning to marketing and interior design.
1998
The logistics center was completed in Kamimuta, Fukuoka City.
This logistics base was established ahead of other companies as a beauty products distributor.
Sales staff no longer need to deliver products directly, allowing them to focus their energy on making proposals. In addition, DARIYA openly shared its logistics center expertise and systems with other companies in the industry, encouraging them to "come and see."
2001
Entered the Kansai Market.
At that time, DALIA boasted an overwhelming share in Kyushu and began full-scale expansion into the Kansai market.
2004
Entered the Chugoku Market.
Following the expansion into Kansai, full-scale development into the Chugoku market commenced.
2006
60th Anniversary of its founding
On the 60th anniversary of its founding, Shinichi Takaki assumed President and CEO.
2007
With the introduction of a new Corporate Identity, the company name has been changed to DALIA Co., Ltd.
2008
Entered the Kanto Market.
Following the expansion into Kansai and Chugoku, full-scale expansion into the Kanto market began.
2011
ABC was held at two venues: Fukuoka and Osaka.
It has grown into the largest event in Japan, attracting over 10,000 participants not only domestically but also from China, South Korea, and Taiwan. Additionally, we host numerous events, including the beauty industry trade show “Beauty Business Show (BBS),” focusing on management support, human resource development, and industry development.
2014
Capital and Business Alliance with Elman Co., Ltd.
DALIA has steadily solidified its presence in Kyushu, Kansai, Chugoku, and Kanto regions. Through this corporate alliance, it significantly enhanced the trading functions for salons throughout the Shikoku region. With the establishment of a service system that meticulously responds to the diversifying needs of salons, expanding our top market share in the Shikoku region is now within reach.
2016
Capital and business alliance with MEIHO Co., Ltd.
Significantly strengthen the trading functions for salons in the Kansai area. To meet diversifying market needs, we are developing support for salons with a more regional focus.
Launched “POS lab”
Developed and deployed a cloud-based POS system specialized for the beauty industry in collaboration with Softbank Corp.
2017
Established BIC Holdings Co., Ltd.
We have established a holding company through a capital and business alliance with Tachikawa Co., Ltd. [Head office: Niigata city, Niigata].
Total group sales: 22.9 billion yen
Total number of employees: 580 employees.
( * At the time of establishment)
"BEAUTY ORDER SYSTEM" service started
A new 24/7/365 online ordering system was introduced, greatly improving convenience.
Started sales of the “POT” series
We launched sales of "GREEN POT" as the first in the "POT" series of OEM products. Since then, we have been developing OEM products in earnest through cooperation with various manufacturers.
2018
Capital and business alliance with TOHKO Co., Ltd.
BIC Holdings Co., Ltd., including DALIA, consists of seven group companies. This corporate alliance significantly enhanced the trading functions for salons in the Tokai area that had previously been an underserved area. Anticipating changes in the beauty industry’s environment, we are revising long-term business strategies and customer services to provide cutting-edge services and the highest quality products.
"beauty my lab online" service started
We established "beauty my lab online," an online store for beauty products, with the aim of providing new value and creating new customer contact points, starting with beauty salons.
Established a comprehensive online store of beauty products for hairdressers, nail artists, and beauty school students nationwide.
A comprehensive online store offering approximately 100,000 items, from professional beauty products to lifestyle support products, available for purchase at any time. (*The service name was later changed to "D-ONLiNE".)
2020
Launched D-LiVE, an information platform for hairdressers, on Instagram.
The platform supports the improvement of professionals' knowledge by delivering timely information on the latest industry events and seminars.
2021
Terminated the capital and business partnership with Tachikawa Co., Ltd.
Mergers and acquisitions of DALIA Shikoku Co., Ltd. (formerly Elman)
*4 bases in Shikoku
2022
Launched the "D-CONTEST,"
an event to create the next era.
Refracts creativity and sensitivity through contests, and transmits a wide range of design and culture. With the foundational stance of “think about hairdresser-first”, this is a new event to create the future for those who have created the current beauty industry and for those who aspire to become hairdressers in the future. ( * This is the successor event to ABC. )
Head office building completely renovated
All floors from the 1st to 4th floor have been redesigned to significantly improve functionality and comfort. Carefully selected artworks are displayed throughout to create spaces that stimulate creativity and inspiration.
Tokai Office and Okazaki Office have been added as new locations following the business transfer from TOKO CO.
2023
Kansai Branch Office (Yotsubashi, Osaka) completely renovated
The space has been renovated to combine functionality and aesthetics to further strengthen the business base in the Kansai region.
Nagoya Sales Office moved to Nishiki, Naka-ku, Nagoya City
In an effort to strengthen its base in the Chubu region, the company relocated to Nishiki, Naka-ku, Nagoya City, and began operations under a new structure as the Chubu Branch Head Office.
Diversity, Equity & Inclusion (DE&I) Declaration released
In order to contribute to the creation of inclusive beauty values and to bring smiles to the faces of all people involved in beauty, we declare our commitment to diversity and inclusion. We aim to promote an environment where each individual can maximize their individuality and abilities, regardless of gender, age, nationality, or disability. Full-fledged efforts are underway to build an organizational culture that respects diversity.
2024
Opened DD-STORE HARAJUKU in Jingumae, Shibuya-ku, Tokyo
Opened a new flagship store “DD-STORE HARAJUKU” in Jingumae, Shibuya-ku, Tokyo. This was an opportunity to unify the store names of all stores to “DD-STORE” and begin brand development with a sense of unity.
2025
Kanto Branch Office Relocated and Consolidated in Shibuya
The Kanto area offices, which were previously dispersed in Shinjuku and Shibuya, were consolidated into a new office in Shibuya with a JUNCTiON (studio) that can accommodate up to 250 people. This consolidation simultaneously enhances operational efficiency and information dissemination capabilities.
Launched D-LiVE SCHOOL NAVI, a new graduate job information site for beauty school students.
Established a job information website specialized for students who will lead the next generation of the beauty industry. This website improved matching accuracy between beauty salons and students, and contributed to human resource development for the industry as a whole.
