DALIA INCORPORATED

Thanks to your continued support, DALIA has proudly reached its "80th anniversary."

Our company was founded in 1946. Shortly after the war,
It began by contributing to the spread of the permanent wave boom.
It's been 80 years since then.
In the midst of accelerating changes in the times, towards the age of 100,
We have prepared a new attitude and a new face.
We ask for your continued patronage.
Next up is 100 years old!! With a new feeling and a new face!!

Renewal of corporate identity

Mission

Everything is for the salons and the beauty industry.

All of our activities are
It is intended to support the future of salons and the beauty industry.

Vision

“It mustDALIA"Continue to be."

A must at a hair salon
We will continue to provide value as a partner.

Value

"Like," "It's unique," "It's nothing more."

With the added value of DALIA
We will continue to design the salon's tomorrow together.

It's only unique to DALIA.

It's like DALIA

With the heart of challenge in your heart,
Continue to create new value.

Only DALIA

Don't forget to start
We will continue to provide excitement that exceeds expectations.

Only DALIA

A team filled with "thank you"
We will continue to create the best results.

Logo type + Tagline

Corporate Color

DALIABlue: Honesty, refreshing, calm
DALIABlack: The ultimate dignified color, can't be dyed by anything