Thanks to your continued support, DALIA has proudly reached its "80th anniversary."
Our company was founded in 1946. Shortly after the war,
It began by contributing to the spread of the permanent wave boom.
Eighty years have passed since then.
Amidst accelerating change in our times,
we have prepared a renewed spirit and a fresh look as we head toward our 100th anniversary.
We sincerely ask for your continued patronage.
Next up is 100 years!! With renewed spirit and a fresh look!!
Renewal of corporate identity
Mission
Everything for the salons and the beauty industry.
All of our activities are
dedicated to supporting the future of our salon partners and the beauty industry.
Vision
“Remaining an indispensable DALIA."
We will continue to provide value
as an indispensable partner for beauty salons.
Value
DALIA: “as expected,” “unique to,” “nothing else but”
Leveraging DALIA's unique added value,
we will continue to collaboratively design tomorrow's beauty industry together with our valued salon partners.
DALIA: “as expected,” “unique to,” “nothing else but”
Typical of DALIA quality
With a spirit of challenge in our hearts,
we will continue to create new value.
Unique to DALIA
Never forgetting our beginnings,
we will continue to deliver experiences that exceed expectations.
Only DALIA
In a team overflowing with gratitude,
we will continue to create the best results.
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