Continue to achieve beautiful, richly colored, and soft hair.

The beauty of hair color isn't forever. But may that beauty last as long as possible.

With that wish in mind, hoyu Professional introduces its new brand: INFINIAL.

The only new technology that delivers both “color” and “texture” simultaneously: Nano Transparency Effect.

Rich, beautiful color, translucent texture, and soft feel—all achieved in one process.

Preserve today's beauty for as long as possible. Make even your next hair color as beautiful as possible.

Continue. Toward hair color that is richly pigmented yet translucent.

hoyu Infinial

1 agent 28 colors in total

Infinial CA Oxide 2 agents 6%/2%

Infinial CT powder 3 agents

Infinial CT Foam 4 agents