We Held the “D-LiVE-GLOBAL Tour in South Korea,” a Co-Creation Project with b-ex — Significantly Upgrading Recruitment Support for Salons —

We would like to express our sincere gratitude for your continued patronage.
DALIA Co., Ltd. recently held the “D-LiVE GLOBAL Tour in Soeul” over three days, from Monday, June 1, 2026, to Wednesday, June 3, 2026, as a co-creation project with b-ex Co., Ltd. (in collaboration with KAMISHOBO Korea).

Recently, as the values of beauty students have become more diverse, it has become increasingly difficult to capture their interest through traditional information sessions alone. Therefore, this project aimed to demonstrate salons’ “educational capabilities” and “sensitivity to trends” by focusing on “Korean trends”—a topic of immense interest to students—and to use this to address the most pressing challenge: recruitment support.

With 35 hairstylists participating from across the country, the tour proved to be a meaningful experience that went beyond mere technical training and directly contributed to future recruitment efforts.

[Video Released]
"D-LiVE GLOBAL Tour in Soeul" Tour Report

■ Future Plans: Photo Shoot Schedule in Collaboration with “S Cawaii!” Magazine
As an opportunity to put the insights gained from this tour into practice, we plan to hold photo shoots for beauty students nationwide in the second half of 2026. We will provide a live look at professional hair and makeup artists working with K-POP idols, allowing students to directly experience the appeal of a career as a hairstylist. We aim to offer a creative experience that will help pave the way for their futures.

Further details will be announced on “D-LiVE SCHOOL” in the near future.


We will continue to strive to enhance the depth and richness of our recruitment content platform, “D-LiVE SCHOOL,” and to provide ongoing management and support so that salon owners can be truly satisfied.

[Media coverage]
■ Featured in the beauty industry magazine “Monthly BOB” (August issue)

[Monthly BOB INFORMATION] @bobstagram_kamishobo

Please also check the published media.