We would like to express our sincere gratitude for your continued support.

Since our founding in 1946, DALIA Co., Ltd. has grown alongside the beauty industry and is celebrating its 80th anniversary this year. We are deeply grateful that this milestone is entirely due to your tremendous support.

As we look toward our 100th anniversary, we have renewed our corporate identity (CI) to build upon the traditions we have established, adapt flexibly to a rapidly changing social environment, and further strengthen our partnerships with you. Since October 2025, we have been working internally to instill our new philosophy and build a framework to deliver new value to you. We are pleased to formally announce this update as we mark both our 80th anniversary and the start of the new fiscal year.

As part of this CI renewal, we have established a new philosophy framework (MVV) and a new slogan that symbolizes the unwavering stance we hold dear.

[New slogan]
Fun Today, Fun Tomorrow.

We aim to create a future where the “joy” of the present moment leads to tomorrow’s “beauty, the growth of hairstylists, and Dalia’s joy,” forming a continuous cycle. Guided by this slogan, we will strive to deliver a cycle of “joy” and “growth” through our daily activities, helping to support the future of the beauty industry.

Furthermore, as part of our concrete efforts to embody our new philosophy, we obtained “Kurumin Certification” in April 2026 as a company that supports employees raising children.

We believe that fostering a corporate culture where all employees can maintain a healthy work-life balance and continue to work with vitality will serve as a solid foundation for enhancing the appeal of the entire industry as a “partner creating the future of beauty alongside our salons.”

*Further details regarding this matter are available on the “Company Information” page of our website.

https://dalia.co.jp/pages/policy

All of our employees are committed to embodying this new corporate identity in our daily actions and to contributing even more to the growth of your businesses.

We sincerely ask for your continued support and encouragement.

May 2026
DALIA Co., Ltd.
Shinichi Takagi, Representative Director